Paul’s designs are driven by his most important gift – that of concept development. He is able to transform the most mundane idea/product/service into a concept that is not only visually appealing but imbued with values that are meaningful and engaging to the target audience. His artistic skills are driven by his outstanding creative vision which is in turn enhanced by his wide knowledge and appreciation of both Caribbean and world culture. He is meticulous and uncompromising in terms of presenting only of his very best to ensure an end product that is as close to perfection as possible.